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The time for black hat tricks are gone. Search engines have caught up to a great extent, which means webmasters either abide by the rules or sink to the bottom of the search barrel. Thanks to ever developing algorithms, there’s no point in cutting any corners. Now it’s all about doing it the right way and of course better than everyone else.
As Google started implementing their new approach towards increasing user enjoyment and functionality, such as shifting to key phrases, it was like the sky was falling. A big crackdown hit the web and it didn’t leave any prisoners. Even sites that always had a clean record suddenly saw a drop in ranking. The rules had suddenly changed, and Google didn’t warn anybody. This meant a lot of things had to change in order to maintain a high ranking. While some tactics got stricter, others were pretty much declared useless. But one of the tactics that kept its incredible influence in terms of drawing valuable traffic was link building.
Yes, it’s not as simple as it was before the terms Panda and Hummingbird started making rounds within internet communities, but link building is without a doubt one of the most important factors for gaining an online presence. The fact that these links need to have value and they need to be posted on the right websites, only mean it’s better to go with a white hat link building service. Internet marketers regard it as a lifeline that has to get out there as quickly as possible, because nothing can spread it faster than users who like what they see.
