Digital marketing comes in all forms and is structured to hit millions of users all over the world. The objective behind all forms of marketing is to drive sales and to inform. The channels and methods used for these are either through written content and visuals. The thing with images and visuals is that they resonate more with the human mind than words.
When you see a written word you have to configure your mind to actually acknowledge it, understand it, accept it, or just glance through it to gain basic idea what it’s all about. These are the limitations of using words for marketing. If you have taken all the necessary SEO steps and have tightened all loose ends on your part but there’s so much literature and the human mind tends to drift when in a hurry, the message might be lost and you are not able to fully convince your audience on what you can offer. This has been a problem for lots of websites. This is why video marketing is encouraged.
Video marketing is flexible and easy. Its way more preferable because all a customer has to do is click and watch. The images are vivid and are retained in memory. In a short video you can say more than a large piece of written content. This is especially applicable to ecommerce sites, what better way to market a product than to actually see the product characteristics and actions. Here are great reasons to invest on on-site video marketing;
- Improved conversation–videos contain graphics and images which express usability and dynamics better than any other medium. It brings about a mass of colors, names and series of hands on applications which leaves nothing to the imagination. This is its way of improving a conversation that was built into a written content.
- Increase traffic through SERPs – SERPs are search engine result pages. This is the result page you see when you type in a query and click search. This page would not only display the sites bearing the keywords you’ve searched for but would also attach little columns for images and video search. Your video can appear on these little columns to give your audience more options; they don’t have to go through the pain of scrolling through thousands of words in search of what suits them best, the attached videos are a great help as they would not only give them a wider picture but would also direct them straight to your site.
- Usability – people often go online for information on how a certain device works or how to mechanically fix up a tool. There are numerous reasons why we need videos and a video that covers usability and most efficient application is always high on demand. Just imagine running a business that sells a popular tool that usually needs assembling after purchase. Most people who purchase these tools would want to learn to assemble it themselves in order to save time and money, then your video which would break down the processes easily becomes a gold mine This is another thing to consider when creating or using a video, it has to solve a problem.
- Effective branding –videos have a way of creating a buzz on social media, when they are shared across social media they generate followership very fast and before you know it, it becomes a fast growing trend, everyone knows it and everyone is talking about it. What better way to create an image for your business.
On-site video marketing are the best ways to effectively market your business. This requires choosing a professional marketing company such as rush adventures to offer you the best strategies and technical skills.