Email marketing, contrary to popular belief, drives a better return on investment and presents more opportunities for your business. It allows your business to create deeper relationships with a larger and wider audience using a fraction of the cost of traditional marketing. Understanding the benefits of this type of marketing is the only way to know its effectiveness.
Increases brand awareness – consumers are exposed to your brand and business with each email sent. Your business can consistently build value with targeted content, smart design and strategic planning.
Measurable – analytics are crucial to measuring the effectiveness of any campaign. A lot of marketing channels present estimated and ambiguous reports. On the other hand, marketing using email draws valuable and precise metrics, including subscriber retention rates, click-to-deliver rates, open rates and delivery rates.
Cost effective – return on investment is perhaps the most appealing advantage of this type of marketing. No advertising rates, no postage fees, no print costs. It is as affordable as it gets.
Easily shareable – very few forms of marketing are as easy to share as marketing by email. Subscribers can share you news, offers and deals with their friends with the simple click of a button.
Targeted – email marketing solves any inherent problems associated with non-targeted marketing. For example, if you want to target USA based audience, you can create a USA email for that specific audience.
Then why waiting?