Invest In Sustainable SEO through White Hat Link Building

Being in an online business clearly means one thing. And that is you are here to stay for a long term and not be a fly-by-night operator. This certainly requires a bit of hard work that is sure to give you great results in the future.

When you are doing business online, whether it is a product or service oriented business, it naturally means that you have goals to stay long-term in the business and not for a short term. So, you have to carefully choose the different techniques and tactics that you would want to employ. You have to weigh the pros and cons of the different Search Engine Optimization (SEO) techniques that you will be using. Basically, you shall be doing risk analysis.

This is where the White Hat Link Building Technique comes into play. This is considered by far the most sustainable SEO technique that has the least amount of risk involved. The likelihood of Google hitting back with penalty also appears to be less through this technique. On the other hand, Black Hat link building strategies are known for the high levels of risk and penalties involved.

Using White Hat SEO techniques is very advantageous as the focus is on driving the relevant human audience traffic to a website by using SEO techniques like relevant linking, relevant content etc.

Why White Hat Link Building?

• Low-risk
• Falls well within the guidelines laid by Google and Bing.
• There is no spam penalty.
• It works really well for real users.
• It helps in building long-term assets which are strong.
• Results are always good in the long run.
• It is sustainable.
• These techniques build relationships.
• They help in building multiple revenue streams.
• Last but not the least; it is all about doing things the right way.

Being a smart operator, ready to be able to adapt to new techniques gives you an edge over others. Creating content that the audience wants to see and satisfies their needs is what the whole process is about. Simply put, this is the foremost thing that drives traffic to your website/ online business. When you look at the SEO from this perspective, the dynamics and equations surely change. It now becomes easy to grasp and execute proper long-term, sustainable link building techniques such as the White Hat link building techniques.

Read along to discover the different techniques involved in White Hat link building SEO techniques and get going on a successful link building campaign.

Understand the content that is in demand:

A simple keyword search throws open a gamut of answers that lead you to what the audience really wants to see. Understand that industry jargon is different from the search words that the audience uses. The difference lies in the fact that you are in the industry / business and you are familiar with the jargon. Not necessarily the case with a layman who is on the lookout for a product, simply for its usage and not the entire technical history or jargon associated with it.

Getting to know what the customer needs and presenting it to him in the form of value-added content is what works well.

Create compellingly visual content:

Making your content visually appealing and attractive does a whole lot of good. Posts with great images and good quality videos are more attractive and there is no other better way than reaching the target audience through a compelling visual content.

Infographics are great tools with a great outreach. A long content which is complex may be quite hard to keep the audience tuned to. But an infographic here solves the problem as the content is made concise and visually appealing. Same is the case with content that is short, which requires more information. An infographic can give the necessary information making the content more appealing to the end user.

Understand the users’ search intent and create relevant content accordingly:

While creating content, a simple change of perspective from a business owner to that of an end user, who is in search of content, makes a huge difference. This perspective allows you to understand things from the end users’ point of view. Giving what the user wants is a sure shot good link building strategy.

Build relationships:

It is all about relationship building that leads to link building. Getting links from authority sites is an effective link building strategy. Building relationships with those who run authority sites and blogs can give you links that are useful for you.

Involve in result-oriented networking:

Networking is a tool that targets the real people behind the content. Using social media channels to connect with the right people brings about a wider outreach. Find opportunities and start connecting and engaging in result-oriented networking.

Guest posting / Guest blogging:

One of the most genuine SEO tactics that helps build links is guest blogging. Being a subject expert and establishing it by posting as a guest blogger on the most relevant sites boosts up your link building tactics. Always seek out high-quality blogs for guest blogging.

Guest blogging is all about relevance, great quality, and better focus. Things that you must ensure when guest posting are:

• Relevancy of the blog/website where you are posting.
• A professional and well written interesting article.
• Blog posts must be subject oriented and not on your company or business.

Good links should be created. Remember that bad links can negatively impact your websites ranking. Making users happy with relevant and great content helps you get into Google search results page quickly. This ensures that your business will grow.

Discover and analyze your competitors’ well-built backlinks:

A major step in the link building strategy is to discover and understand what is working for others, especially your competitors. The internet is flooded and for all you know, there are well-established ways that work well and produce the desired results. Why not take a leaf or two from there?

Having an inbound link from a specific website that is considered trustworthy and a respected source in the industry means a lot and accounts for a good link building strategy. Understanding what your competitors are doing helps you create a link building strategy that is very focused in approach. This certainly helps improve the rankings and you will soon find a place among the top leaders.

Dead backlinks should be recovered:

Any broken or dead backlinks to your website should be fixed. There are many tools that help you analyze these dead links. One such tool is the Link Juice Recovery tool, which is an easy to use tool. Dead backlinks occur mostly due to domain migration, website relaunch or even a misspelled link name.

Find and repair dead broken links:

When you find broken links related to your niche, replace them with your links. Email the webmaster of the blog or website and let them know about the broken links on the pages and posts. You can then suggest replacing these broken links with yours as the content belongs to the same niche area as yours.

This is one technique that improves your search engine rankings quite significantly. Some tools that can be used to discover broken links are Cognitive SEO, CheckMyLink Chrome extension.

Always pick the links that have the highest metrics and then suggest for these broken links to be replaced by your links.

Learn the skyscraper technique of link baiting:

It is one of the trendiest and effective SEO link building strategy that you can ever come across. This can almost guarantee you high-quality links from the content that you publish.

The three basic steps that are involved in this technique are summarized here:

• Find link-worthy content
• Make something even better
• Reach out to the right people

A few more White Hat Link Building strategies that are guaranteed to bring the desired results:

• Create On-page signals to show the relevance of your content by using keywords in the URL, title, content.
• Create on-site signals by using anchor text that is descriptive of the content – Having internal links from related pages.
• Writing testimonials.
• Making presentations on Slide share.
• Generate interesting company news through press releases.
• Curating and publishing resource lists.
• Utilize social media effectively.
• Create Case studies about impressive clients.
• Create free web tools and shareable

In the last

There is no short cut to White Hat SEO. Real link building techniques are the ones that require significant and the right amount of effort. In the end, these are the techniques that work well. Adding value with relevant content and the right amount of focus on the real users is what link building is all about.

Though there is still a debate on the effectiveness of link building and SEO tool since the time search engines have come into existence, there is no escaping the fact that a proper White Hat link building strategy is what helps. What does not work is the Black Hat link building technique as there is a huge risk and penalty involved. Purchasing backlinks does more harm than any good.

Focusing on relevant content, real users, real solutions to problems, being a subject matter expert will help you acquire highly valued links to your website. In the end, Link building is what matters most!